There’s a good chance that if you’re in the mood for a coffee or you’re looking for somewhere to eat dinner, that you’ll head to Google to carry out a quick search. After the results pop up, you’ll make a quick pick and head off to spend your money – sounds easy, right? Well, that’s because it is – and millions of consumers make their purchasing decisions this way every day. Google My Business services are how businesses harness this process to get more visibility and customer exposure going forward. By leveraging this system, you stand to gain a lot of business interest and, soon after, profits. We know the tips and tricks to give your business the best chance of standing out amongst the other local competitors.

What is Google My Business Marketing?
When you search for a service on Google, the chances are that at the head of the search results, you’ll be shown a map of your local area with several businesses in the immediate vicinity pinned to the map – with a list of them right below. This is the consumer side of Google My Business. On the business side of things, you can think of it as a service that helps promote your local business, and gives you tools to manage the way consumers see you on Google. It also gives you access to a number of diagnostic tools and user interaction mechanisms – so it’s a really useful thing to have in your arsenal.

Diagnostic Tools
When you invest in digital marketing services, it’s really important that you try to be accurate and precise in the way you interact with customers – but it’s not a total science, and you can’t know how they’ll react for sure beforehand. With Google My Business, you get access to a range of diagnostic tools and statistics that gives you insight into how your business is viewed, and what makes people more or less interested in your company. This helps you decide on future digital marketing strategies, so it’s a powerful tool to have. We can harness these tools for the betterment of your commercial enterprise.

Put Yourself On The Map
We’re natives of the Westchester, NY area, so we know this place pretty well – but that doesn’t mean everyone in the area does. Many people use Google Maps to find services local to them, and if you’re not showing up on there, there’s a good chance that you’ll be ignored by a huge section of potential consumers. Google My Business ensures you’ll be listed on Google Maps, and you’re likely to get interest from the public for that reason alone.

Review Capabilities
Once you’re listed through Google My Business, consumers will also be able to review your services on the website. Now, obviously this can go one of two ways for your business – it can either make or break you. But assuming you provide a high quality service and you care about your customers, it can only have a positive impact. Naturally, when other potential customers see positive reviews for your company, they’ll be more likely to employ your services too.